The SPOON Events team has been busy on-site in Carlsbad/San Diego this week for a large user group conference. Our client, Hughes Network Systems, asked us to put together a fun dinner event that would take attendees away from the conference hotel and allow them to experience all that the California coast has to offer. We settled on Marine Corps Base Camp Pendleton with a beach-front event site, and we hired Archisand Professional Sand Sculptors to create a unique structure using our client’s brand. And, it was a true success! Check out what they created in this time lapse video, and if you’re just too excited to wait, skip ahead to the 2 minute mark. More photos from San Diego will be on flickr soon! Stay tuned….
| Pre-Event Marketing | Association Marketing | Exhibit Programs | Event Programs | Post-Event Marketing |
Step # 1
Introduce your brand, participation and objectives for the upcoming event.
- Create early interest and buzz
- Employ destination strategies for your exhibits & events
- Develop focused touch points for re-enforcement
- Identify target VIP event participants
Step # 2
Promote your brand, expand exposure and leverage target audience attention.
- Utilize on-site media and press
- Promote market expertise through speakers
- Take advantage of sponsorships with your integrated theme
- Apply for awards
Step # 3
Create a dynamic environment that attendees will want to visit.
- Employ multi-tier branding
- Execute the promise
- Conduct business
- Display products and messages creatively
- Engage attendees and identify your VIP’s for event participation
Step # 4
Experience the value from executing a fully integrated event.
- Extend the promise and execute the theme
- Create a private space with the integrated marketing messages
- Turn conversations into relationships
- Leverage high touch point conversations into future meetings
- Deliver a non-threatening environment
Step # 5
Extend the success and measure the results.
- Execute pre-employed integrated marketing techniques that extend the connection
- Deliver results that last
- Measure successes and expand opportunities
- Build future integrated program personality
