Our team returned from the ISTE (International Society for Technology in Education) show with pictures of happy Cisco customers and beautiful skyline views of Philadelphia! SPOON assisted Cisco not only with their exhibit space at this large education-based show, but also a special customer reception held at Loews.
With the way the trade show industry is changing, we think a lot more of exhibitors will begin to use these post-show events as big selling and customer interaction opportunities! By the way, be sure to check out an article from our friends at Exhibitor Magazine published a fantastic article about what they call “The Second Show” — we at SPOON tend to refer to this as a “customer/VIP reception”, or “Touch Point 3″. But, I digress…
SPOON Events “met” with the Cisco team (via WebEx of course!) to determine the objectives and size of the event, and we recommended the Loews Philadelphia as the ideal venue. This modern hotel is situated in the heart of Center City in Philly, a short, scenic stroll away from the Convention Center. And, the 33rd floor event space features second-to-none views of the sky line. All things considered, the perfect spot for a special customer reception immediately following the close of the trade show floor.
Of course, you can have the best event planned, but your intended guests need to know it’s happening! To ensure attendance, Cisco sent out virtual invitations to their guest list, while SPOON prepared traditional paper invitations for booth staff to distribute throughout the day on show floor.
We put together some practical floral decor with local partner Carl Alan, and made sure the Cisco brand was present throughout the space via banner stands, GOBO lighting, table covers, beverage napkins, etc. Guests were greeted by the SPOON team, who made sure to scan ISTE show badges to account for which guests were present, and they were gifted some Cisco branded takeaways, too. A tasty menu was selected and top-shelf beverages were up for grabs, while a local musical trio brought an appropriate backdrop to conversation.
Take a peak at a few photos below, but be sure to see them all on our flickr stream!
