According to the article below from our friends at Exhibitor Magazine, “the percentage of companies using social media for exhibit marketing has nearly doubled in the past 2 years!” We here at SPOON can attest to the positive effects social media has had not only with our own business, but with that of our clients! These positive effects include increased event registration and promotion, as well as a great avenue for post-event follow-up.
| Pre-Event Marketing | Association Marketing | Exhibit Programs | Event Programs | Post-Event Marketing |
Step # 1
Introduce your brand, participation and objectives for the upcoming event.
- Create early interest and buzz
- Employ destination strategies for your exhibits & events
- Develop focused touch points for re-enforcement
- Identify target VIP event participants
Step # 2
Promote your brand, expand exposure and leverage target audience attention.
- Utilize on-site media and press
- Promote market expertise through speakers
- Take advantage of sponsorships with your integrated theme
- Apply for awards
Step # 3
Create a dynamic environment that attendees will want to visit.
- Employ multi-tier branding
- Execute the promise
- Conduct business
- Display products and messages creatively
- Engage attendees and identify your VIP’s for event participation
Step # 4
Experience the value from executing a fully integrated event.
- Extend the promise and execute the theme
- Create a private space with the integrated marketing messages
- Turn conversations into relationships
- Leverage high touch point conversations into future meetings
- Deliver a non-threatening environment
Step # 5
Extend the success and measure the results.
- Execute pre-employed integrated marketing techniques that extend the connection
- Deliver results that last
- Measure successes and expand opportunities
- Build future integrated program personality
