According to the attached article, Exhibitor Magazine’s 2012 Reader Survey reported that “the second most popular reason companies exhibit [at a trade show] is ‘trade shows reinforce customer relationships.’” One of the most important aspects to building that relationship is humor.
This can be seen through a report the online dating service zoosk.com released last month, stating “64 percent of respondents claimed a sense of humor was the most important element of a successful relationship.” Granted professional business relationships are quite different from personal romantic relationships, but the basic principles are the same: “If humor is the single most important element of a relationship, and building relationships is among the top reasons companies exhibit, humor should have a place in your marketing arsenal.”
Article – Using Humor in Trade Show Booths
