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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

How Much is a Facebook Friend Really “Worth” To Your Company?

Posted on August 21, 2012

According to an article from Exhibitor Magazine, a company’s Facebook friends ” can increase brand awareness [and] foster enhanced relationships with clients.” But what is their real monetary value? According to two theories in the “valuation debate,” a Facebook friend can range from being worth $3.60 a piece to $136.38! These values are based on complex algorithms that take into account “the average number of messages the average fan receives from brands,” the average amount a Facebook friend spends on brands they follow, and their loyalty to those brands.

Exhibitor Magazine – How Much is a Facebook Friend Worth?

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