EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

A Mini HUG Preview from Tim King

Posted on May 9, 2011

Today’s the first day that all of our staff is back in town from San Diego…we’re having a great time sharing fun success stories, from belly dancers to zoo excursions to tasty food! It was a hectic week spent at the Sheraton Carlsbad Resort & Spa, just north of San Diego, preparing, hosting, and cleaning up after the Hughes User Group conference. And our photographer, Tim King, agrees! Take a peek at his blog: http://www.timkingblog.com/3-day-bender/.

Sorry, Tim! I know we put you through the ringer with our expectations and demanding schedule, but we hope you had a good time! SPOON enjoyed working with you, and we’re excited to see the results!

We’ll post some of our favorites of Tim’s photos just as soon as we get our hands on them! Keep an eye out here and on our flickr page.

Happy Monday!
~Katherine