Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

Cisco’s “Second Show” at EDUCAUSE 2011

Posted on October 20, 2011

Our team returned from the EDUCAUSE Show in Philadelphia, PA with pictures of many happy Cisco customers! SPOON assisted Cisco not only with their exhibit space at this large higher education IT -based show, but also a special customer … Continue reading →

Posted in Event Photos, Event Re-Cap, Reception, Trade Show | Leave a comment

Cisco’s “Second Show” @ ISTE 2011

Posted on July 6, 2011

Our team returned from the ISTE (International Society for Technology in Education) show with pictures of happy Cisco customers and beautiful skyline views of Philadelphia! SPOON assisted Cisco not only with their exhibit space at this large education-based show, but … Continue reading →

Posted in Event Photos, Event Re-Cap, Reception, Trade Show | Leave a comment

Event Re-Cap: Harper International Brand Launch

Posted on June 13, 2011

Geesh, we’re a little behind the 8-ball on this one…we never posted any details on our event for Harper International… Harper International, a thermal processing technology company and SPOON Exhibits client, approached us to assist them with an internal employee event … Continue reading →

Posted in Employee Event, Event Photos, Event Re-Cap, Reception | Leave a comment

Lights, Camera, (lots of!) Action: 360|365 Studio Party Re-Cap

Posted on May 10, 2011

SPOON Events is pleased to share and celebrate the success of The Studio Party, hosted by the 360|365 George Eastman House Film Festival and Young Lion Studios! Over 300 guests (far exceeding the expected attendee level!) were treated to a … Continue reading →

Posted in Event Photos, Event Re-Cap, Reception, Videos | Tagged 360|365, George Eastman House Film Festival, Party, Reception, SPOON Events, Young Lion Studios | Leave a comment

A Mini HUG Preview from Tim King

Posted on May 9, 2011

Today’s the first day that all of our staff is back in town from San Diego…we’re having a great time sharing fun success stories, from belly dancers to zoo excursions to tasty food! It was a hectic week spent at … Continue reading →

Posted in Event Photos, User Group Conference | Leave a comment

If you build it, they will come! Our Sand Castle at HUG…

Posted on May 4, 2011

The SPOON Events team has been busy on-site in Carlsbad/San Diego this week for a large user group conference. Our client, Hughes Network Systems, asked us to put together a fun dinner event that would take attendees away from the conference … Continue reading →

Posted in Event Photos, Event Re-Cap, User Group Conference, Videos | Leave a comment

“Exhibitor” digs our “orange aid” sofa choice

Posted on April 27, 2011

We rented this orange sofa for our own booth at the 2010 Exhibitor show, and it quickly became a popular feature to our design and even brought people in off the aisles. And, “Exhibitor” Magazine agrees! Take a peak below … Continue reading →

Posted in Event Photos, SPOON in the Media, Trade Show | Tagged Exhibitor 2010, Exhibitor Magazine, SPOON In the Media | Leave a comment