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Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Cisco’s “Second Show” at EDUCAUSE 2011

Posted on October 20, 2011

  Our team returned from the EDUCAUSE Show in Philadelphia, PA with pictures of many happy Cisco customers!  SPOON assisted Cisco not only with their exhibit space at this large higher education IT -based show, but also a special customer … Continue reading →

Posted in Event Photos, Event Re-Cap, Reception, Trade Show | Leave a comment

Cisco’s “Second Show” @ ISTE 2011

Posted on July 6, 2011

Our team returned from the ISTE (International Society for Technology in Education) show with pictures of happy Cisco customers and beautiful skyline views of Philadelphia!  SPOON assisted Cisco not only with their exhibit space at this large education-based show, but … Continue reading →

Posted in Event Photos, Event Re-Cap, Reception, Trade Show | Leave a comment

Event Re-Cap: Harper International Brand Launch

Posted on June 13, 2011

Geesh, we’re a little behind the 8-ball on this one…we never posted any details on our event for Harper International… Harper International, a thermal processing technology company and SPOON Exhibits client, approached us to assist them with an internal employee event … Continue reading →

Posted in Employee Event, Event Photos, Event Re-Cap, Reception | Leave a comment

Lights, Camera, (lots of!) Action: 360|365 Studio Party Re-Cap

Posted on May 10, 2011

SPOON Events is pleased to share and celebrate the success of The Studio Party, hosted by the 360|365 George Eastman House Film Festival and Young Lion Studios! Over 300 guests (far exceeding the expected attendee level!) were treated to a … Continue reading →

Posted in Event Photos, Event Re-Cap, Reception, Videos | Tagged , , , , , | Leave a comment

SPOON Events assists the 360|365 George Eastman House Film Festival

Posted on April 28, 2011

The 360|365 George Eastman House Film Festival is underway here in Rochester!  SPOON Events was approached to assist with event management details for the Closing Night Studio Party, being held at Young Lion Studio (super cool location), and of course, … Continue reading →

Posted in Reception | Leave a comment