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Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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SPOON to Assist The Home Depot Foundation, Showcase their “Celebration of Service” Initiatives

Posted on September 12, 2012

SPOON has designed and created a unique display helping The Home Depot Foundation honor men and women who have served and continue to serve our country.  The “Celebration of Service” campaign runs from September 11th through Veterans Day, and encourages employees … Continue reading →

Posted in SPOON in the Media | Leave a comment

“Exhibitor” digs our “orange aid” sofa choice

Posted on April 27, 2011

We rented this orange sofa for our own booth at the 2010 Exhibitor show, and it quickly became a popular feature to our design and even brought people in off the aisles. And, “Exhibitor” Magazine agrees! Take a peak below … Continue reading →

Posted in Event Photos, SPOON in the Media, Trade Show | Tagged , , | Leave a comment