EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

Caldwell at SPOON’s Headquarters

Posted on August 29, 2011

Caldwell was in SPOON’s headquarters (Macedon, NY) today creating a new product video for the launch at Glassbuilders 2011 in Atlanta, GA next month. SPOON’s own Warehouse Manager Billy Tuffo demonstrated the ease of use of this new product. … Continue reading →

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We made it! SPOON Events’ Blog is open for business…

Posted on April 26, 2011

Yay! Our blog is finally up and running. Stay tuned and subscribe so you can keep up-to-date with what we’ve got going on, what’s new in our industry, and what makes us tick. ~Katherine

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