EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

A Mini HUG Preview from Tim King

Posted on May 9, 2011

Today’s the first day that all of our staff is back in town from San Diego…we’re having a great time sharing fun success stories, from belly dancers to zoo excursions to tasty food! It was a hectic week spent at … Continue reading →

If you build it, they will come! Our Sand Castle at HUG…

Posted on May 4, 2011

The SPOON Events team has been busy on-site in Carlsbad/San Diego this week for a large user group conference. Our client, Hughes Network Systems, asked us to put together a fun dinner event that would take attendees away from the conference … Continue reading →

Posted in Event Photos, Event Re-Cap, User Group Conference, Videos | Leave a comment