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Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Lights, Camera, (lots of!) Action: 360|365 Studio Party Re-Cap

Posted on May 10, 2011

SPOON Events is pleased to share and celebrate the success of The Studio Party, hosted by the 360|365 George Eastman House Film Festival and Young Lion Studios! Over 300 guests (far exceeding the expected attendee level!) were treated to a … Continue reading →

Posted in Event Photos, Event Re-Cap, Reception, Videos | Tagged , , , , , | Leave a comment

If you build it, they will come! Our Sand Castle at HUG…

Posted on May 4, 2011

The SPOON Events team has been busy on-site in Carlsbad/San Diego this week for a large user group conference.  Our client, Hughes Network Systems, asked us to put together a fun dinner event that would take attendees away from the conference … Continue reading →

Posted in Event Photos, Event Re-Cap, User Group Conference, Videos | Leave a comment