| Pre-Event Marketing | Association Marketing | Exhibit Programs | Event Programs | Post-Event Marketing |
Step # 1
Introduce your brand, participation and objectives for the upcoming event.
- Create early interest and buzz
- Employ destination strategies for your exhibits & events
- Develop focused touch points for re-enforcement
- Identify target VIP event participants
Step # 2
Promote your brand, expand exposure and leverage target audience attention.
- Utilize on-site media and press
- Promote market expertise through speakers
- Take advantage of sponsorships with your integrated theme
- Apply for awards
Step # 3
Create a dynamic environment that attendees will want to visit.
- Employ multi-tier branding
- Execute the promise
- Conduct business
- Display products and messages creatively
- Engage attendees and identify your VIP’s for event participation
Step # 4
Experience the value from executing a fully integrated event.
- Extend the promise and execute the theme
- Create a private space with the integrated marketing messages
- Turn conversations into relationships
- Leverage high touch point conversations into future meetings
- Deliver a non-threatening environment
Step # 5
Extend the success and measure the results.
- Execute pre-employed integrated marketing techniques that extend the connection
- Deliver results that last
- Measure successes and expand opportunities
- Build future integrated program personality
