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Pre-Event Marketing
Association Marketing
Exhibit Programs
Event Programs
Post-Event Marketing
Step # 1
Introduce your brand, participation and objectives for the upcoming event.
Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants
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Step # 2
Promote your brand, expand exposure and leverage target audience attention.
Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards
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Step # 3
Create a dynamic environment that attendees will want to visit.
Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation
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Step # 4
Experience the value from executing a fully integrated event.
Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment
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Step # 5
Extend the success and measure the results.
Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality
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