AT&T - VIP Customer Reception - Spoon Exhibits & Events

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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

AT&T - VIP Customer Reception

Client: AT&T
Location: Multiple
Size: 30-50 people
Type: VIP Customer Reception

SPOON Events has planned several customer VIP receptions for AT&T. The events were developed as an integrated high-touch opportunity for VIP customers and selected prospects. SPOON handles site research and site selection, finding unique spaces within walking distance to the main convention to ensure maximum attendance. SPOON reinforces the AT&T brand through a registration website, beverage napkins, table skirts, ice sculptures and promotional items. In this example, edible centerpieces were made out of rock candy in the AT&T colors of blue, green and orange.