EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

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Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

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Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

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Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

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Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

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Close

Cisco

Client: Cisco
Show: IBC
Location: Amsterdam, Netherlands
Size: 150 square meters
Type: International

An open and inviting design greeted visitors to the Cisco booth at IBC and Amsterdam. SPOON International design team delivered a strong brand and top tier message, while blending in the supporting demos. Creative use of brand color and light, made the booth a center point at the show. Hospitality and meeting space was also part of the booth.