Genworth Financial - Spoon Exhibits & Events

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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Genworth Financial

Client: Genworth Financial
Show: AARP
Location: Washington, DC
Size: 40' x 50' and 10' x 20'
Type: Modular

Genworth is a major partner of the AARP, and communicates to the regular AARP members at the event. SPOON created both an informative environment with bold graphics and video to tell the main story. Inside the booth there was a main theater to deliver presentations to support Genworth’s message. There was meeting space and hospitality to make the visitor feel welcome and to see the “human side” of Genworth.