HUG - User Group - Spoon Exhibits & Events

EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

HUG - User Group

Client: Hughes
Location: Multiple
Size: 200 people
Type: User Group

Hughes holds an annual Users Group Conference for 200 people, bringing their customers together for a two-way conversation during which all parties talk, listen and learn. The four day event consists of general sessions, breakouts & round tables, fully themed receptions and functions, various outings, a product fair, and much more. At this conference SPOON manages all aspects of the meeting from pre-event planning, on-site management and support, to post-event follow-up and reporting.