Step # 1

Introduce your brand, participation and objectives for the upcoming event.

• Create early interest and buzz
• Employ destination strategies for your exhibits & events
• Develop focused touch points for re-enforcement
• Identify target VIP event participants

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Step # 2

Promote your brand, expand exposure and leverage target audience attention.

• Utilize on-site media and press
• Promote market expertise through speakers
• Take advantage of sponsorships with your  integrated theme
• Apply for awards

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Step # 3

Create a dynamic environment that attendees will want to visit.

• Employ multi-tier branding
• Execute the promise
• Conduct business
• Display products and messages creatively
• Engage attendees and identify your VIP’s for event participation

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Step # 4

Experience the value from executing a fully integrated event.

• Extend the promise and execute the theme
• Create a private space with the integrated marketing messages
• Turn conversations into relationships
• Leverage high touch point conversations into future meetings
• Deliver a non-threatening environment

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Step # 5

Extend the success and measure the results.

• Execute pre-employed integrated marketing techniques that extend the connection
• Deliver results that last
• Measure successes and expand opportunities
• Build future integrated program personality

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