Saati - Spoon Exhibits & Events

EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Saati

Client: Saati
Show: FESPA
Location: Berlin, Germany
Size: 144 square meters
Type: International

FESPA is SAATI’s largest and most important show. They are an industry leader in the screen printing industry, and SPOON’s International Creative team designed a booth space to portray SAATI as an industry leader, but also strong emphasis on brand message and product. A Contemporary, modular design allowed for a strong welcome environment, with end products to a simulated lab environment where the products are used, to a European style hospitality and meeting space. Wherever possible SAATI products were integrated into the booth as structure, message or display.