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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

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Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

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Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

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Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

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Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

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People

770.638.2900 x100

Heather Haddad

Account Director

My family is what I live for. I can’t imagine my life without my two boys and husband. I used to joke that I am “solar powered” because I love the sun, but since my boys were born, I’m “family powered.”

What is your favorite part about your job?

Every day is different and exciting.

If you could live anywhere, where would it be?

As long as I’m with my family, “where” I live doesn’t matter … but near the water wouldn’t be bad either!

What would be your ideal Saturday?

Cooking a large breakfast, playing at the park with my boys, a nice long nap for us all, playing a tennis match, and ending the day snuggling with my babies and watching a Disney movie.

Who is your hero?

Every working mom I know.

The Spoon Team

Operations Manager

President & CEO

Divisional Manager, Atlanta

VP Sales & Marketing

Account Director

Project Manager

Events Planner

Account Manager

Show Services Coordinator

Events Manager

SPOON Design Team

SPOON Engineering Team

SPOON Graphics Team

SPOON Transportation & Show Services Team

SPOON Production & Warehouse Team